Steve Lishansky

About Steve Lishansky

Steve Lishansky is CEO of Optimize International, a Hall-of-Fame executive coach, and a speaker, facilitator, and educator known for elevating and accelerating the performance and results of top leaders and executive teams. Author of the #1 business leadership and influence book The Ultimate Sales Revolution. Sell Differently. Change the World, he has worked with talented professionals from more than 45 countries around the world. Contact Steve at, or call 978-369-4525.
3rd Apr, 2018

Why Your Clients Aren’t Thrilled to See You – and How to Change That Fast!

By | 2018-04-05T16:50:59+00:00 April 3rd, 2018|0 Comments

You know you have something that will make a huge difference for your client, and yet they have little interest or inclination to make time for you and your solutions.  What is missing to get access, and their attention and appreciation for the value and impact you have for them?

There are 3 critically important questions that you must to be able […]

29th Jan, 2018


By | 2018-01-30T16:01:43+00:00 January 29th, 2018|0 Comments

Digital transformation is a powerfully compelling and fast moving train that can take you to meaningful destinations and results – or derail, full of good intentions, expectations, and immense investment.

“Digital transformation is the change associated with the application of digital technology in all aspects of society, “ according to Wikipedia.  This has the potential to produce inventive and dynamic new […]

29th Sep, 2017

What Every CEO Wishes Their CIO Would Do

By | 2017-09-29T21:49:57+00:00 September 29th, 2017|0 Comments

What does every CEO really want from their key leaders? The simplest answer is likely to be “better results, faster.” Now it gets complicated.

For a CIO who understands his or her role, you’re in the best possible position to make the most difference with every other part of the organization. Done well, you can help every other division to clarify, […]

24th Aug, 2017

Strategic Planning Checklist For Success

By | 2017-08-24T18:09:58+00:00 August 24th, 2017|0 Comments

If your strategic planning process and meetings are not highly engaging, energizing, clarifying, focusing, and aligning your team… you’re doing it wrong.

Strategic planning, done well, should be one of the most dynamic and even enjoyable meeting of the minds. It should accelerate a leadership team’s ability to come together to clearly and concisely conclude and communicate not only what their […]

18th Aug, 2017

What It Takes to Be Your Best

By | 2017-08-18T19:38:37+00:00 August 18th, 2017|0 Comments

Being your best requires that you have full and effective access to your greatest talents, capabilities and resources. I call this a highly resourceful state. To me, when you can draw on the best resources that you have, that is the essence of what a “resourceful state” is.

The most successful professionals are able to draw on their talents, capabilities, and resources […]

16th Aug, 2017

Get Clear On How Value Is Perceived

By | 2017-08-14T16:54:29+00:00 August 16th, 2017|0 Comments

The most successful leaders and professionals know that creating “value” is the key to their success. This is the most important result every professional must deliver to the people they serve. Whatever form “value” needs to take, the ability to provide it to those you serve is critical to your success. This is true no matter what your role is, and […]

10th Aug, 2017

Why Strategic Planning Fails Part III

By | 2017-08-10T16:29:42+00:00 August 10th, 2017|0 Comments

Making Goals Really Matter and Work

Goals are critical measurements of accomplishment, progress, and success. However, how goals are created is a situation often rife with issues and challenges – especially when the goals are made up, or disconnected from a well-understood and sensible foundation.

Too many organizations have goals that are untethered to anything besides some percentage of growth, […]

31st Jul, 2017

How To Overcome Budget Objections

By | 2017-07-31T18:48:23+00:00 July 31st, 2017|0 Comments

How many times has your client absolutely needed what you have to offer, and they subverted you with the old line: “That’s great, but we don’t have budget for that.”

You are doing them and yourself a major disservice by allowing that to happen. In most peoples’ concept of a budget it is a rigid spending plan. That fails the common […]

26th Jul, 2017

How to Improve Team Decision Making

By | 2017-07-28T18:41:39+00:00 July 26th, 2017|0 Comments

As the great Peter Drucker: “It never fails to amaze me how you can take intelligent people, put them on a committee, and they come up with a decision only an idiot could make.”

Unfortunately, I have to agree with him. Too many times I see teams of talented, capable, experienced people come together – and struggle to efficiently and effectively […]

19th Jul, 2017

Why Strategic Planning Fails, Part II

By | 2017-07-19T14:20:45+00:00 July 19th, 2017|0 Comments

In our most recent blog, you learned that the most critical aspect of successful strategic planning is aligning your vision, mission, goals and strategies. This is essential in order to have the kind of insights and outcomes that generates dynamic results.

Typically, the weakest and most frequently missing elements of strategic planning are the vision and mission. That leaves a team […]

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